Name, Image, and Likeness Policy

Student Athletes

Agents

Businesses

Boosters

Truman Employees

Questions or Concerns? Contact Geoff Bruder with Truman State Athletics Compliance at gbruder@truman.edu

STUDENT-ATHLETES

Name, Image, and Likeness Activities
Subject to the NCAA rules, Missouri state law, and the Truman State athletics policy, Truman State student-athletes may use their NIL in a variety of ways that may include, but is not limited to:

• Promoting their own business
• Promoting or endorsing a corporate entity (brand ambassador or social media influencer)
• Conduction camps, clinics, and lessons
• Making appearances
• Signing autographs

Student-athletes may reference their attendance at Truman State University and/or their participation in athletics while engaging in NIL activities, but student-athletes are NOT permitted to use Truman State’s  intellectual property, including its trademarks, logos, or symbols, to either implicitly or expressly endorse a third party or product without the prior written approval.
Student-athletes who are unsure of whether a particular activity may fall under these policy. consult with Truman State Athletic Compliance prior to entering any agreement for the activity.

Compensation for NIL
Truman State student-athletes may receive compensation, either in-kind or monetarily, for engaging in NIL activities. Such compensation must be within fair market value. Such compensation must be for work actually performed.
Truman State student-athletes are allowed to enter into legitimate NIL agreements with representatives of athletics interest ("boosters"), provided the agreement meets the requirements set forth in the "Restrictions" section, including restrictions against recruiting inducements and "pay-for-play."

Restrictions
Student-athletes must not use their NIL to promote:

• gambling,
• alcohol products,
• tobacco and/or vaping products,
• adult entertainment,
• substances banned by the NCAA, or
• products or services that are illegal.

 
Furthermore, an agreement is restricted if the agreement:

• is without quid pro quo (e.g. compensation provided for work not performed),
• is contingent upon enrolling or remaining at a particular institution (recruiting inducement)
• compensates based on athletic participation or achievement ("pay-for-play"). Athletic performance may enhance a student-athletes NIL value, but athletic performance may not be the "consideration" for NIL compensation,
• requires the student-athlete to engage in NIL activities during the course of official team activities, which include competitions, practices, and team gatherings and meetings,
• interferes with the student-athlete's academic obligations,
• extends beyond a student-athlete's athletic eligibility at Truman State University, or
• is in conflict with a provision of a contract entered into by Truman State University, Truman State Athletics, or an affiliated entity. Please refer to "Disclosure of NIL Activities" section for more information on contractual conflicts.

Truman State University, Truman State Athletics, or staff members may not compensate or arrange compensation to a current or prospective intercollegiate student-athlete for her or his name, image, or likeness.

Neither Truman State University nor Truman State Athletics shall not enter into a contract that prevents a student-athlete from receiving compensation for using the student-athlete's name, image, likeness rights or athletic reputation for a commercial purpose when the student-athlete is not engaged in official team activities.
 

 Disclosure of NIL activities 

The purpose for disclosure requirements is for the Truman State Athletics Compliance Office to monitor compliance with NCAA rules, the state of Missouri laws and Truman State policies. It is not an approval process.

A current student-athlete who enters into a contract providing compensation to the student-athlete for the use of the student athlete's name, image, likeness rights or athletic reputation must disclose the contract to Truman State Athletics Compliance by completing the NIL Disclosure Form at least five (5) business days before any activities or compensation has been given. Turning the contract in is required by the state of Missouri. It is extremely important to turn in all information that contributes to NIL so that Truman State Athletics Compliance can ensure the activity does not jeopardize the student-athlete's eligibility.
 
Transfer student-athletes are required to disclose any contracts entered into prior to enrolling at Truman State University within fifteen (15) days of matriculation at Truman State University. Disclosures should be made utilizing the NIL Disclosure Form.

Use of University Intellectual Property

Student-athletes may reference their attendance at Truman State University and/or their participation in athletics while engaging in NIL activities, but student-athletes are NOT permitted to use Truman State’s intellectual property, including its trademarks, logos, or symbols, to either implicitly or expressly endorse a third party or product without the prior written approval. Approval may be conditioned on:
 

• review of the content of the proposed endorsement of the product or third-party to ensure use is consistent with Truman State University guidelines for use of its logo, trademarks, and symbols, and/or
• compensation to Truman State University for use of its logos, trademarks, or symbols.

 
Approval will be determined collaboratively by the Truman State Athletics Communications Office and the Truman State University Public Relations Department.
 
Student-athletes may autograph and sell officially licensed memorabilia that includes University marks. Per NCAA rules, student-athletes may not sell products provided by Truman State Athletics or awards received for intercollegiate athletic participation while they are a student-athlete.  

Facility Use 

Student-athletes may, subject to availability and subject to the terms of a facility use agreement, use Truman State Athletics' facilities to conduct camps, clinics, or lessons if the student-athlete pays the standard facility rental rate. The use of athletic department facilities will require approval in advance. Therefore, student-athletes wishing to use Truman State Athletics' facilities must arrange for this use by submitting a written scheduling request to the Athletics Director and Coordinator of Athletic Office Operations at least thirty (30) days prior to the event.
To get approval for facility use, email athletics@truman.edu