Name, Image, and Likeness Policy

Student Athletes

Agents

Businesses

Boosters

Truman Employees

Questions or Concerns? Contact Geoff Bruder with Truman State Athletics Compliance at gbruder@truman.edu
 

NCAA Policy:

The NCAA has adopted guidance (the "NCAA Rules") governing student-athletes' Name, Image, and Likeness ("NIL") activities as of July 1, 2021. Any agreements involving Name, Image, and Likeness entered into prior to July 1, 2021 are not covered under the NCAA or Truman State Athletics policies and would be subject to previous NCAA Rules regarding NIL, including mandatory reporting of violations of those Rules.

Truman State Athletics and our student-athletes must follow the NCAA Rules and this Truman State Athletics policy. Student-athletes, Truman State Athletics staff, or other third parties should consult with Truman State Athletics Compliance regarding the NCAA Rules and this policy prior to engaging in NIL activities that involve Truman State Athletics student-athletes beginning July 1, 2021.

For more information from the NCAA on name, image, and likeness you can go here: https://www.ncaa.org/sports/2021/7/9/name-image-likeness.aspx 

Missouri Laws:

The state of Missouri has laws effective August 28, 2021 about a student-athlete’s name, image, and likeness. The following provisions are required for all institutions and student-athletes who go to school in the state of Missouri:

• Truman State (and anyone employed by the institution) cannot prevent a student-athlete from earning compensation for their name, image, or likeness
• Truman State cannot interfere or prevent full participation in intercollegiate athletics
• Truman State cannot interfere or prevent a student-athlete from obtaining professional representation in relation to name, image, or likeness.
• Truman State University or Truman State Athletic Department cannot cut grant-in- aids or stipends given to student-athletes based on name, image, and likeness deals.
• Before any deals or contracts are signed, the student-athlete is required to provide a copy of the contract to Truman States Athletic Department.
• A student-athlete cannot get into a contact (apparel, equipment, or beverage), if they are expected to promote the sponsor during official team activities and they are in conflict with the institutions current licenses or contacts.
• A student-athlete is required to get written consent from the institution before signing a contract. Truman State has the right to determine if the terms of the contract are within the rules of the NCAA and our campus.
• Once a year, Truman State is required to provide a financial development program. 
• The program is not allowed to market, advertise, refer, or solicit financial products or service providers.
• A student-athlete who chooses to use a lawyer in relation to name, image, and likeness is required to be licensed in the state of Missouri.
• Student-athletes have the opportunity to bring any civil action to the institution that violate the above information.

You can find the entire bill can be found here: https://legiscan.com/MO/text/HB297/id/2398727