Rick Reeve serves as Truman State University’s Associate Vice President for Advancement, providing leadership for university fundraising efforts with responsibilities that include oversight of athletics fundraising. He works with Athletics and University Advancement to build relationships with alumni, families and supporters and connect their philanthropic interests with opportunities to enhance the student-athlete experience.
Reeve leads three directors of development serving Truman’s academic schools and a prospect research analyst. He also serves as an advancement liaison for Athletics, Greek Life, Pickler Memorial Library and the Ruth W. Towne Museum, and ROTC.
He brings more than two decades of experience in nonprofit leadership, fundraising and community engagement. Before joining Truman, Reeve served as CEO of RL Reeve & Associates, advising nonprofit organizations on strategic planning, board development, marketing and fundraising.
As senior vice president for development and fraternal relations at Masonic Homes of Kentucky from 2021 to 2024, Reeve launched a $1.5 million endowment fellowship and two capital project initiatives and led an annual giving campaign generating $800,000 annually. His career also includes 20 years with the Boy Scouts of America in development and executive leadership positions. As chief executive of the Texas Southwest Council, he helped guide a $4.1 million capital campaign supporting youth, facilities and the organization’s endowment.
A former college athlete and parent of a college athlete, Reeve brings a personal appreciation for the support students need to succeed academically and athletically. His approach to fundraising emphasizes listening, building relationships and connecting donors’ interests with meaningful opportunities to support students.
Reeve earned a bachelor’s degree in education from Northwest Missouri State University and a master’s degree in management from Friends University. An Eagle Scout from Creston, Iowa, he enjoys spending time outdoors with his children and granddaughter, restoring antique cars, scuba diving and volunteering.
